Waze Co-Founder Uri Levine Shares Secrets on Building Innovative Teams and Turning Simple Ideas to Billion-Dollar Enterprises

Jacob Morgan
2 min readApr 15, 2024

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Are you looking to unleash the power of innovation within your company but feel overwhelmed by the prospect? In today’s episode, Uri Levine and I explore the themes of his book, “Fall in Love with the Problem, Not the Solution,” diving into creating a culture of innovation, tackling the challenges of hiring and firing for growth, and understanding the crucial role of failure in entrepreneurship. We also discussed embracing a problem-solving mindset, strategies for fostering an environment that encourages experimentation, and finding the balance between disruptive innovation and day-to-day operations.

Uri Levine, the co-founder of Waze, which Google acquired for $1.1 billion, and the first board member and investor of Move It (Waze’s public transportation), which Intel acquired for $4 billion, shares invaluable insights from his journey of turning simple ideas into billion-dollar companies. This discussion will empower you with practical strategies to cultivate an innovative team, make courageous decisions, and propel your organization towards remarkable success.

Listen to the episode here

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Leadership is changing, what do you need to know so that you can lead effectively in 2024 and beyond? Each year I work with, advise, and interview hundreds of business leaders around the world to understand what they are paying attention to and why. I then look for the common patterns to connect the dots and put together what I think are the most crucial leadership trends. Learn what the top 8 leadership trends for 2024 are as well as what you should be doing about each one.




Jacob Morgan

4x Best-Selling Author, Speaker, & Futurist. Founder of FutureOfWorkUniversity.com. Exploring Leadership, Employee Experience, & The Future of Work