How to Get a Response From Someone That You are Targeting

  1. Don’t send mass messages. Send an email or message to each person individually, not to an entire group of people. If you target and identify one person and then spend two minutes creating a message just for them, it puts you ahead of the vast majority of people and you’ll stand out in their inbox.
  2. Research the person you are targeting. Do a simple Google search to know what’s happening in their lives right now. Look at their social media for recent updates or at what’s happening with their company or industry. Then take that information and write a message that fits their current circumstances.
  3. Be relevant to them. Before you send your email, figure out how your message or product is relevant to them right now. Why should they pay attention to you? Make your communication personalized and relevant.
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  1. Subscribe to The BYOB Podcast Newsletter to get notified when a new episode comes out (once a week).
  2. Subscribe to our Youtube channel where we talk about these things in much more detail including sharing our personal stories.
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  4. If you’re interested in sponsoring or have suggestions for the show, you can send us an email at morgans@byobpodcast.com.

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Jacob Morgan

Jacob Morgan

11.8K Followers

4x Best-Selling Author, Speaker, & Futurist. Founder of FutureOfWorkUniversity.com. Exploring Leadership, Employee Experience, & The Future of Work