Employee Experience Equation: Reason for Being

Jacob Morgan
2 min readJul 12, 2022

Every successful organization has a Reason for Being.

This isn’t just a mission statement or words on a page, but the why behind the company does what it does. A Reason for Being can’t be achieved and isn’t tied to financial results — it’s the motivation that keeps the company and its employees moving forward.

A Reason for Being is crucial to employee experience and involves all three areas of the employee experience equation: culture, technology, and physical space.

A strong Reason for Being is the foundation of an organization’s culture. Employees understand the company’s purpose and are excited to play a role. Everyone feels like a valued part of the team as the organization works toward its Reason for Being. In the case of Airbnb, which has the Reason for Being Belong Anywhere, employees feel that they belong and strive to create a world where their customers feel the same way.

Reason for Being also comes through in technology. Organizations use consumer-grade technology that is available to everyone. Employees leverage this technology to do their best work and contribute to the company’s Reason for Being. They aren’t slowed down by outdated systems, so they can play their unique role in moving the company forward.

Physical space is important to Reason for Being, even if employees work remotely. Employees have flexibility and options in how and where they work, which empowers them to do their best work. The Reason for Being guides their work decisions, not the need to sit at a desk for eight hours a day.

A Reason for Being sets the course for successful companies and guides their purpose and employee experience. It comes through in each of the three key areas and creates a place where employees want, not need, to come to work because they are part of something bigger than themselves.

Companies with better employee experiences have more engaged and productive workers, higher profits, and the ability to attract and retain talent. In today’s competitive talent landscape, companies can’t afford not to invest in employee experience. Download your copy and start creating better experiences for your employees and customers today!




Jacob Morgan

4x Best-Selling Author, Speaker, & Futurist. Founder of FutureOfWorkUniversity.com. Exploring Leadership, Employee Experience, & The Future of Work