5 Things Great Leaders Don’t Do

Jacob Morgan
2 min readApr 7, 2022


A lot has been written about things great leaders do. But just as important as the actions these leaders choose to take is what they choose not to do. Great leaders make intentional choices about their time and actions to move themselves and their companies forward.

Here are five things great leaders don’t do:

  1. They don’t ignore criticism. Weak leaders often ignore criticism because it damages their egos. But successful leaders listen to feedback and criticism and don’t take it personally. They are self-aware and view feedback as a chance to learn and improve.
  2. They don’t let their emotions take control. Leaders have to know how to manage themselves before they can successfully manage others. Great leaders stay even-keeled and know how to regulate their emotions, even during challenging times. They don’t make rash decisions or let their emotions get the best of them.
  3. They don’t avoid responsibility for their choices. Leaders have to make decisions, including things that not everyone will agree with. Great leaders stand by their actions. When they make a mistake, they acknowledge it and take responsibility.
  4. They don’t break their commitments. Great leaders are dependable and reliable. If they say they’ll do something or be somewhere, they show up and do it. Because they stick with their commitments, great leaders are trustworthy and have strong relationships with their employees.
  5. They never say never. The world of work is constantly changing, and great leaders are constantly looking forward and at the big picture. They don’t limit their thinking but are open to possibilities and making adjustments as situations and the world change.

Successful leaders do many great things. But they also don’t do many things. To become a better leader, focus on making intentional choices about your actions.

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Jacob Morgan

4x Best-Selling Author, Speaker, & Futurist. Founder of FutureOfWorkUniversity.com. Exploring Leadership, Employee Experience, & The Future of Work