3 Tips to Downsell Your Customers and Make More Money

  1. Make it a no-brainer. To be effective, a downsell needs to be a real downsell. That means offering a secondary product for a significantly lower price that customers can afford. The price should be low enough that customers don’t even need to think before making the purchase.
  2. Make it high value. Just because a downsell is less expensive doesn’t mean it isn’t a quality product. Don’t assume that low cost means low value. I could downsell a $500 course with a $25 book, which is a significantly less expensive product but still valuable to customers.
  3. Make it scalable. A downsell shouldn’t be overly complicated. Make it something easy to scale so that you aren’t spending a lot of time and energy selling a low-cost product. Digital products can be great downsells because they can be easily replicated.
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Jacob Morgan

Jacob Morgan


4x Best-Selling Author, Speaker, & Futurist. Founder of FutureOfWorkUniversity.com. Exploring Leadership, Employee Experience, & The Future of Work