3 Proven Strategies For Building Your Personal Brand

  1. Be yourself. Don’t feel like you have to fit a mold or look or sound like everyone else. Embrace your quirks and unique perspectives. Don’t change your voice or look for the sake of your business. People connect with authenticity and realness. Find somewhere to specialize and make it your own. For Blake, it was customer experience, and she brought her fresh ideas and personality to the industry.
  2. Don’t copy others. Just because something works for someone else doesn’t mean you should take it and use it for yourself. Copying others makes you look bad and causes you to lose credibility. Tap into what makes your product or service different instead of ripping off someone else.
  3. Listen to the needs of the customer and add value. Pay attention to any gaps in the market that you can fill and add value. Make sure what you say and offer has a market and an audience. When your message is useful and provides value, it will resonate with people and increase your brand much more quickly.
  1. Subscribe to The BYOB Podcast Newsletter to get notified when a new episode comes out (once a week).
  2. Subscribe to our Youtube channel where we talk about these things in much more detail including sharing our personal stories.
  3. You can also connect with us on Facebook, Instagram, Twitter, Youtube, and Linkedin.
  4. If you’re interested in sponsoring or have suggestions for the show, you can send us an email at morgans@byobpodcast.com.



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Jacob Morgan

Jacob Morgan


4x Best-Selling Author, Speaker, & Futurist. Founder of FutureOfWorkUniversity.com. Exploring Leadership, Employee Experience, & The Future of Work